Social Shopping Is Taking Off, and Facebook Is the Biggest Beneficiary

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People are getting used to the idea of shopping on social media. 22% of consumers say they bought something directly from a social media app or website in the fourth quarter, according to a CivicScience survey. That’s up from 13% in the fourth quarter of 2018. Much of that growth seems to […]

HOW SHARON CHUTER’S BEAUTY BRAND UOMA IS TAKING DIVERSITY TO THE NEXT STEP

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UOMA, WHICH MEANS “BEAUTIFUL” IN THE NIGERIAN LANGUAGE IGBO, WAS BORN OUT OF FRUSTRATIONS CHUTER WAS HAVING WHILE WORKING IN THE INDUSTRY What does beauty look like post-Fenty? It’s a question the industry has been pondering over the last few years. When Rihanna’s game-changing brand burst onto the scene in 2017 with the […]