This multi-crore perfume brand was started by a rice farmer with only Rs 500

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In the late 1940s, near Hajoi village in Assam, a rice farmer searched the dense jungles for ‘oud’ – a precious scent and fragrant oil from the agarwood tree. Haji Ajmal Ali believed if he could find enough oud, he could start a business in the perfume industry and change his family’s fortunes. In 1950, he took […]