New Balance Favored to be Jimmy Butler’s Next Shoe Contract After Leaving Jordan Brand

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The basketball shoe free-agent market has heated up with the news that Miami’s Jimmy Butler has ended his relationship with Nike’s Jordan Brand. Photo from @GregSylvander (Twitter). Jimmy Butler is seeking a new shoe endorsement deal after ending his relationship with Jordan Brand Jordan’s focus on young stars like Zion […]

Sneakers meet the blockchain in New Balance shoe authenticity pilot

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Footwear manufacturer New Balance Athletics Inc. announced today the launch of a pilot program to track the authenticity of its newest basketball shoe using a distributed ledger blockchain to provide trust and provenance for every customer. To provide the blockchain, New Balance teamed up with Input Output Hong Kong to develop the “New Balance Realchain.” The […]